Dr. Rashmi Mahajan
Deputy Director - BIIB, HOD - International Business, Sri Balaji University, Pune
Core Faculty
No Data Found
PhD, MCM, PGDM, MBS, BSc (Zoology)
| Sr.No | Publication(s) Date | Publication(s) Title | Publication(s) Description | Publication(s) URL |
|---|---|---|---|---|
| 1 | Feb 2019 | A Literature Review on Diagnosing Thyroid disease through Artificial Neural Network Techniques” published in the Medwell Journals (Scopus Journal) | Published in Journal of Engineering and Applied Sciences, bearing ISSN: 1816-949x (Print) ISSN: 1818-7803 (Online), | Volume: 14 | Issue: 5 | Page No.: 1510-1517 | DOI: 10.36478/JEASCI.2019.1510.1517 |
| 2 | 14-15 March 2019 | Gen. X and Gen.Y Customer Groups Perception and Preferences Towards Choice of shopping Malls Using Structural Equation Model (SEM) | Published in International Conference on Advances in Engineering Science, Management & Technology 2019 (ICAESMT-2019) (Scopus Journal) bearing SSRN- id 3386572 held by Uttaranchal University | DOI: 10.2139/ssrn.3386572 |
| 3 | Nov 2021 | Factors Affecting Buyers’ choice of OTT Platform in Pune Region | Published in The UPI Journal of Marketing Management (UGC Care - IUP Publications – A Division of The ICFAI Society) Vol. 20 No. 4 bearing ISSN No 0972-6845, pp 16-28 | Management Journals | Marketing Management (iupindia.in) |
| 4 | December 2021 | A study on factors influence buying behavior of four-wheeler electric vehicle in Madhya Pradesh | Published in UGC Care- Journal of Fundamental & Comparative Research Vol. VII, No. 12 (VIII) bearing ISSN: 2277-7067, pp 118-130 | https://www.researchgate.net/publication/357648710_A_STUDY_ON_FACTORS_INFLUENCE_BUYING_BEHAVIOUR_OF_FOUR_WHEELER_ELECTRIC_VEHICLE_IN_MADHYA_PRADESH |
| 5 | April-May 2022 | To Study the Factors Influencing Preferences of Home Buyers in Pune City | Published in Journal of Management and Entrepreneurship (UGC Care Journal) bearing ISSN: 2229-5348, pp 211-218 | https://xime.org/jme/php/journal.php?bookid=24type=0 |
| 6 | May 2022 | To Study the Factors Causing Traffic Problems in India with Specific Reference to Pune City: A Conceptual Framework | Published in Civil Engineering and Architecture Vol 10 (May, 2022) Issue No 3 (Scopus Journal), Horizon Research Publishing, bearing ISSN: 2332- 1091 (Print) , ISSN: 2332-1121 (Online), pp 1071-1080 | DOI: 10.13189/cea.2022.100323 |
